Tuesday, May 17, 2022

Evil Dead: The Game Cover Story – Raising Hell

Saber Interactive and Boss Team Games are targeting the asymmetrical horror genre for a battle between demons and survivors, but it’s quite different than other creature feature forays on the market. In Evil Dead: The Game, don’t expect to find the human heroes cowering in corners or attempting to flee – this 4v1 fear festival takes the fight directly to the forces of evil, hacking enemies in half and blowing them to pieces. In 1981, Sam Raimi’s The Evil Dead made a grisly splash onto the horror scene, featuring what’s become an almost formulaic setup: Five unfortunate friends head out to a cabin in the woods for a good time, and then, spoiler alert, good times are not had. The idyllic journey into the country turns into a bloody massacre, spurred on by an ancient evil book known as the Necronomicon. I remember I first saw the movie in a time when villains like Freddy Krueger, Jason Voorhees, and Michael Myers fought for dominance over our grade-school nightmares. The film offered the terrifying simplicity of facing your friends after they become possessed undead. It gloried in the sheer, unflinching willingness to lean into the intimate, grim goriness of it all, and the experience left a strong impression. Interestingly enough, it’s possible that The Evil Dead wouldn’t have had the chance to thrive without horror maestro Stephen King’s praise. After seeing it out of competition at the 1982 Cannes Film Festival, King wrote a rave review, leading to New Line Cinema picking the film up for distribution. The movie has gone down as a cult classic and had plenty of influence within the horrorsphere. But Bruce Campell’s portrayal of character Ash Williams has undeniably become the campy, comical face of the otherwise incredibly macabre franchise, infusing the gruesome themes and blood splatters with a hefty dose of comedic quips and one-liners. Multiple films followed the original, including Evil Dead 2 and the completely off-the-wall Army of Darkness, where Ash travels back to medieval times to fight the titular demonic forces. In more modern times, the series has had both a soft reboot and a TV series, with yet another film, Evil Dead Rise, scheduled to hit this year. And then, of course, there’s Saber Interactive’s upcoming game. Read more...

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    Marketing: Meaning And Features

    Concept And Meaning Of Marketing
    Let’s try to understand the meaning of marketing with the help of some definitions by different scholars and writers.
    Old Concept Of Marketing
    Definition Of Marketing By Professor Pyle
    ” Marketing comprises both buying and selling activities.”

    Prof. Pyle defines that marketing means only buying and selling or exchange of goods and services.
    Definition By American Marketing Association (1960)
    ” Marketing is the performance of the business activities that direct the flow of goods and services from producers to consumers or users.”
    In 1960 American Marketing Association defined marketing as selling of products and services. 
    Therefore, old concept of marketing has defined marketing in very narrow sense. It limits marketing within the exchange of goods and services only.
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    Modern Concept Of Marketing
    Definition Of Marketing By American Marketing Association (985)
    “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges satisfying individual and organizational objectives.”
    This is a new definition of marketing revised by American Marketing Association in 1985. It defines marketing in broad sense and gives emphasis on planning, pricing, promotion and customer satisfaction.
    Definition By Harry Z Hansen
    ” Marketing is the process of discovering and translating consumers’ want into product and service specifications, and then in turn helping making it possible for more and more consumers to enjoy more these products and services.”
    According to Harry Z Hansen, marketing means identifying customers wants and satisfying them by providing goods and services according to their needs.
    Therefore, in the modern context, marketing is not just buying and selling of products, it is the process of identifying potential customers, discovering their needs, and supplying products and services to satisfy them.

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    Features Of Marketing
    The main features of marketing can be described as follows:
    1. Need Satisfaction
    The main purpose of marketing is to maximize profit by satisfying the needs of customers. So, companies try to provide goods and services according to the needs and wants of customers.
    2. Several Activities
    Marketing is not just producing and selling goods, it includes various activities such as producing, packaging, pricing, promotion, transportation etc. 
    3. Continuous Activity
    Marketing is never ending process. All marketing activities (planning, production, promotion, distribution etc.) are performed regularly to achieve the goals and objectives of the business.
    4. Systematic Process
    Marketing is a systematic process that includes identifying potential customers, discovering their wants, transforming their wants into products and services and satisfying them by transferring the ownership (selling the products).
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    5. Exchange Process
    Transfer of ownership is done through exchange (buying and selling) of products and services. Therefore, marketing can be defined as exchange process.
    6. Goal Oriented Process
    Marketing is a goal oriented process. The goal may be profit maximization or wealth maximization.
    7. Economic Function
    Marketing is an economic function because it is related to buying and selling of goods with the motive of earning profit.
    8. Dynamic Process
    Marketing strategies are changed according to the buyers behaviors. It should be changed according to the internal and external business environment also. So, it is a dynamic process.
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