Facebook is launching a national consumer awareness ad campaign around voting and registration which includes a “vote-a-thon” and in-app consumer advertising campaign. It’s the continuation of a scheduled program that Facebook said which has helped 2. far this season 5 million people register to vote so, prior to the November 3rd election date with the purpose of registering 4 million people.
Facebook said it shall run the campaign across “national broadcast, cable, radio, and digital homepage takeovers within news and lifestyle outlets,” encouraging visitors to visit its voting information centers. It will be featured and focus on its Instagram and Facebook apps front. On Tuesday at 11 AM ET all that will culminate in a vote-a-thon on the Facebook app page.
On, Facebook began showing users how exactly to register to vote near the top of the Facebook, Messenger and instagram apps. “These notifications take them to the relevant page making use of their state’s official website or among our non-partisan partner organizations if online voter registration isn’t obtainable in their state,” the business wrote. Through September 25th it promised showing those notifications. (Voter registration deadlines vary widely from state to convey.)
Facebook has been criticized in this election cycle for allowing lies to stand in political ads, when other sites like Twitter altogether have banned political ads. This month earlier, however, CEO Mark Zuckerberg expressed concerns concerning the threat of “civil unrest” following the election and vowed to take measures to slow misinformation. However, critics have noted that it continues to flourish on the website regardless of the company’s efforts.