Monday, October 25, 2021

CD Projekt Acquires The Molasses Flood, The Studio Behind The Flame In The Flood

CD Projekt has announced that it has acquired The Molasses Flood, the studio known for games like The Flame in the Flood and Drake Hollow.  This news comes by way of a press release from CD Projekt that says The Molasses Flood is a perfect fit for the studio group. The studio will be working on one of CD Projekt’s IP, although it will retain its own identity and won’t merge with any existing teams in CD Projekt.  “The Molasses Flood will be working in close cooperation with CD Projekt Red, but will keep their current identity and will not be merged with existing teams,” the release reads. “The studio will be working on its own ambitious project which is based on one of CD Projekt’s IPs. Details about the project will be announced in the future.”  CD Projekt specifically cites The Molasses Flood’s technological insight and experience as reasons for the acquisition. “We’re always on the lookout for teams who make games with heart,” CD Projekt president and CEO Adam Kiciński writes in the press release. “The Molasses Flood share our passion for video game development, they’re experienced, quality-oriented, and have great technological insight. I’m convinced they will bring a lot of talent and determination to the Group.”  The Molasses Flood’s studio head, Forrest Dowling, says the studio saw an incredible opportunity in becoming part of the CD Projekt group, which is also the home of CD Projekt Red, the team behind The Witcher series and Cyberpunk 2077. Dowling says The Molasses Flood’s acquisition by CD Projekt will allow the team to reach a much wider audience.  While waiting for more details on The Molasses Flood’s next project, check out Game Informer’s The Flame in the Flood review and then check out our Cyberpunk 2077 review. 

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    Amazon's $500 'Prime Bike' is a connected spin bike made by Echelon

    Echelon Prime

    Echelon makes connected exercise gear in a similar vein to Peleton, but with more emphasis on a lower price. The company has teamed up with Amazon to create a lower-cost connected spin bike that’s available exclusively for Prime subscribers. The $500 Echelon Ex-Prime — dubbed the “Prime Bike” — has many of the same hardware features found on Echelon’s other bikes, with additional extras scrubbed off to keep the price lower.

    It looks like the Ex-Prime is another low-cost variation on the Echelon Connect Sport, complete with the red-handwriting along the down tube. You may recall that Echelon has a similar model available as part of a retailer deal at Walmart that also costs $499. The biggest omission is the lack of any sort of smart device, and so you’ll be supplying your own screen to connect to the bike to access classes on-demand.

    Echelon and Amazon’s partnership has been in the works for a short while, and the first bunch of devices were quietly sold over the last few weeks. It’s only now that the pair have gone public with the team up, and confirmed that the bike was requested by Amazon. There are a couple of subtle changes, including a different resistance knob build and nicer handlebars.

    “We were built on the idea of attainable fitness for everyone. The Prime Bike was developed in collaboration with Amazon, aiming to create an amazing, connected bike for less than $500 and it’s proven to be a phenomenal match,” said Lou Lentine, President and CEO of Echelon Fitness. “Amazon looking to us to partner on their first-ever connected fitness product is recognition of our commitment to deliver quality at a reasonable price-point as reflected in our explosive growth over the last year.”

    It’s worth saying, however, that this likely doesn’t mark some new direction for Amazon’s own hardware products since the deal mirrors that at Walmart. A nice discount on a desirable piece of fitness equipment to tempt people into shelling out for a Prime exclusive, but nothing more. 

    That said, if you were looking for something Peloton-troubling but don’t have Peloton money in your back pocket, this could be worth checking out. The Ex-Prime Smart Connect Bike is available now priced at $500.

    Echelon Ex-Prime Smart Connect Bike – $500 at Amazon

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