TikTok is introducing a fresh policy that cracks down on ads that “promote a poor or harmful body image. ” The app’s new rules ban companies from advertising fasting weight and apps loss supplements. Advertisers need to stick to new also, tougher restrictions on weight reduction ads they can continue to operate on the platform. For example, ads prompting weight reduction products won’t have the ability to target users beneath the age of 18.
TikTok can be partnering with the National Eating Disorders Association (NEDA) for connecting its users to resources provided by the business directly within the app. Taking care of of the partnership will dsicover TikTok redirect visitors to the NEDA hotline if they seek out topics and hashtags flagged by the non-profit.
“As a society, weight body and stigma shaming pose both individual and cultural challenges, and we realize that the web, if left unchecked, gets the threat of exacerbating such issues,” the business said. “That is why we’re centered on attempting to safeguard our community from harmful content and behavior while supporting an inclusive – and body-positive – environment.”
While a part of the proper direction, ads promoting unhealthy dieting are just section of TikTok’s body image problem. There’s the problem of TikTok users who post that content also. The app’s community guidelines ban videos that “promote diet plan that are more likely to cause medical issues,” nevertheless, you will get countless proana videos on the platform despite those rules still. There’s the opaque algorithm that powers TikTok’s FOR YOU PERSONALLY feed then. Year earlier this, BuzzFeed News detailed the way the app exposes visitors to content that glorifies unhealthy eating and weight reduction habits through its website. TikTok highlights people can long-press on a video to avoid similar content from turning up on their FOR YOU PERSONALLY feed, but it doesn’t solve the issue of this those forms of videos turning up to begin with.