Last month, Apple and facebook clashed over App Store fees. Now, Apple appears to slightly be easing up. Businesses that host paid online events through Facebook on iOS can keep all their earnings (minus taxes), Today facebook announced. Apple shall not collect its usual 30 % commission on in-app purchases, but there are some conditions.
As you may remember, come early july, Facebook announced a fresh feature which allows creators and businesses to charge for online events hosted on the platform. Facebook said it wouldn’t collect fees from the events “for at the very least another year.” But Facebook couldn’t convince Apple to waive its 30 % fee or allow iOS users to utilize Facebook Pay, in order that Facebook could absorb the expenses for businesses. Facebook spoke out against Apple and its own App Store fees.
Now, Apple has decided to let Facebook Pay process all paid online event purchases. This implies Facebook can absorb the price, and Apple won’t get yourself a cut. December 31st but this agreement only lasts until.
“Apple has decided to give a brief, three-month respite and struggling businesses shall need to, again yet, pay Apple the entire 30 % App Store tax,” a Facebook spokesperson said. August 2021 facebook won’t collect fees until.
The other big catch is that Facebook Gaming creators are overlooked of the offer. They’ll still need to hand over 30 % of earnings which come through the iOS app.
“Apple’s decision never to collect its 30 % tax on paid online events includes a catch: gaming creators are excluded from using Facebook Pay in paid online events on iOS,” said Vivek Sharma, VP of Facebook Gaming. “We unfortunately had to create this concession to obtain the temporary reprieve for other businesses.”
These battles over App Store fees have become more common. Each goes much better than others sometimes. Epic is embroiled in an awful legal struggle with Apple now, but Basecamp found a genuine solution to skirt Apple’s rules to obtain its Hey email app approved. Yesterday just, Epic, Others and spotify announced The Coalition for App Fairness, an alliance formed to pressure Google and Apple to improve their app store rules.