US trade bans against Huawei are experiencing an extremely tangible influence on the business’s sales in the home. Counterpoint Research now estimates that Huawei’s China market share dropped to 16 percent in January 2021. For context, the tech giant had a 41 percent share in the initial quarter of 2020. Despite the fact that the metrics aren’t completely comparable (and Counterpoint is shy on numbers), there’s been a sharp drop clearly.
Huawei’s decision to market the Honor brand played a component, but Counterpoint pinned the decline on US restrictions largely. With components like processors and 5G modems an issue, Huawei is concentrating on premium, low-volume phones just like the Mate 40 Pro to help make the the majority of its limited stock.
The fall from grace has changed the dynamics of the Chinese market already. Oppo became the country’s top brand for the very first time ever in January, claiming 21 percent share, while its sibling brand Vivo wasn’t far behind with 20 percent. Huawei was tied for tell Xiaomi and Apple at 16 percent each.
The near future doesn’t look bright for Huawei. Analysts expect it to keep its decline throughout 2021. Your competition isn’t standing still, either. Oppo is poised to launch its flagship Find X3 phones on March 11th, and contains been scooping up sales of less expensive devices with the Reno 5 and A string. Xiaomi, meanwhile, launched the Mi 11 recently. While Honor might keep on the spirit of Huawei’s work, it’s evident that Huawei itself faces bleak prospects in the months ahead.