OnePlus will unveil its latest flagship smartphones – the OnePlus 9 5G series – throughout a streaming launch event at 9 AM Eastern on March 23rd. So when those phones make their debut, they’ll pack cameras tuned by 180-year-old Swedish camera maker Hasselblad.
“With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I’m confident that the OnePlus 9 Series is a major revolution in our capability to deliver reduced, flagship camera,” said OnePlus CEO Pete Lau in a news release.
Word of the partnership won’t come just as much surprise to the business’s fans: leaked images of an unreleased OnePlus device sporting Hasselblad branding have already been circulating for weeks. And much more recently, OnePlus has shared several space-themed teasers that reference the offer obliquely. (Hasselblad has supplied NASA with cameras for used in space for many years, like the venerable Hasselblad 500ELs that landed on the moon with Neil Buzz and Armstrong Aldrin. ) But what does this deal mean for the OnePlus camera experience actually?
To start out, the OnePlus 9 series should reap the benefits of “advanced color calibration” jointly produced by both companies. Long story short, users should expect more accurate, natural-looking colors in photos taken with the OnePlus 9 beyond and Pro. And since Hasselblad deals exclusively in pro-grade almost, medium-format cameras, it’s perhaps natural that special attention was paid to the OnePlus 9 series’ Pro mode. Along with typical features like direct control over ISO, focus, exposure time, and much more, the Hasselblad Pro mode also lets users shoot photos as 12-bit RAW files and use an editing interface inspired by Hasselblad’s own Phocus image processing app. Meanwhile, on the video front, OnePlus says its Hasselblad-branded cameras will offer you “improved” HDR video recording, plus support for 4K 120FPS and 8K 30FPS recording.
Hasselblad bits aside, the OnePlus 9 Pro is likely to ship with four rear cameras widely, today and the business revealed several new information regarding them. The phone’s main camera use among Sony’s new IMX789 sensors, which we’ve heard was custom-developed for the upcoming OPPO Find X3. (Given OnePlus’s shared corporate parentage with OPPO, this really must not be a shocker.) OnePlus also confirmed that its latest ultra-wide camera use a so-called “freeform” lens – as seen on the Huawei Mate 40 Pro+ – that and all but eliminates barrel distortion in those spacious photos.
With all of this in mind, there are some things worth noting. For just one, despite OnePlus’s embrace of space imagery in its recent teasers, the ongoing company has made no reference to a Pixel-like astrophotography mode. Also, Hasselblad’s cope with OnePlus can last for 3 years, and it’s really unclear how OnePlus’s method of color science may shift following the partnership expires. Which isn’t Hasselblad’s first attempt at a smartphone partnership, either – years back, it teamed up with Motorola to produce a separate 12-megapixel camera that magnetically mounted on Moto Z smartphones. (Spoiler alert: It had been just alright.)
Since it works out, the OnePlus 9 is area of the company’s plans to create new standards for smartphone photography. On the next 3 years, OnePlus has pledged $150 million to “further develop” four camera research and development centers all over the world, along with test out new camera technologies and components to debut in future devices. On the docket at this time: developing panoramic cameras with a 140-degree field of view and new lenses to boost autofocus for selfies, although ongoing company was quick to notice its efforts may extend well beyond these projects.
OnePlus cameras have improved through the years, however they have so lagged behind competing offerings from companies like Samsung and Apple far. With this particular multi-year deal set up, OnePlus seems prepared to up its photography game dramatically, but also for now, consider us optimistic cautiously. Divorce lawyer atlanta, the business’s March 23rd launch event could have a lot of sample images – and much more juicy information regarding its Hasselblad deal – for all of us to pore over.