Facebook offers creators more options to create money from their audiences. One technique it’s testing is really a solution to make bank from Stories. Some creators can plug ads that look much like stickers to their Stories and they’re going to get yourself a cut of ad revenue. For example, creators might plug local businesses with a sticker while they’re on trips.
Only a small number of creators have access to this option during the initial test, but Facebook hopes to roll out the feature in the near future. It plans make it possible for the feature for several short-form videos also.
Elsewhere, Facebook is bringing mid-roll ads to shorter videos. As yet, ads were only within videos which were at least 3 minutes long. You might begin to see ads in videos that run for just a full minute. Videos lasting between one and 3 minutes might have ads 30 seconds in. Ads can come in videos after 45 seconds longer, from one minute down.
Pages shall only be able to run ads on shorter videos if they meet certain requirements, like having 600,000 minutes of total watch time in the previous 60 days and at least five active video uploads. Live video creators have to have at the very least 60 additionally,000 minutes of live watch time over the same period to qualify for ads in their streams.
Facebook is also expanding paid live events to another 24 countries and switching on fan subscriptions in 10 more regions. In addition, it’s spending $7 million to promote the Stars virtual tipping currency. As with Twitch Bits, users can send these to creators. Facebook will undoubtedly be giving Stars during certain live streams away. Comments that users send with Stars could be more displayed on streams prominently. You’ll be able to send virtual gifts to creators too.
Stars will be obtainable in more markets, and you can check on a creator support site whether your Page is eligible. Soon, Facebook shall expand Stars beyond live streams by testing them in on-demand videos. Meanwhile, Facebook has updated the minimum eligibility criteria for gaming creators to become partners and unlock more features and monetization options.