Facebook is offering creators more options to make money from their audiences. One method it’s testing is a way to make bank from Stories. Some creators will be able to plug ads that look similar to stickers into their Stories and they'll get a cut of ad revenue. For instance, creators might plug local businesses with a sticker while they're on trips. Only a small number of creators have access to this option during the initial test, but Facebook hopes to roll out the feature in the near future. It also plans to enable the feature for all short-form videos. Elsewhere, Facebook is bringing mid-roll ads to shorter videos. Until now, ads were only present in videos that were at least three minutes long. You may start to see ads in videos that run for only a minute. Videos lasting between one and three minutes can have ads 30 seconds in. Ads can appear in longer videos after 45 seconds, down from one minute. Pages will only be able to run ads on shorter videos if they meet certain requirements, like having 600,000 minutes of total watch time in the previous 60 days and at least five active video uploads. Live video creators additionally need to have at least 60,000 minutes of live watch time over the same period to qualify for ads in their streams. Facebook Facebook is also expanding paid live events to another 24 countries and switching on fan subscriptions in 10 more regions. In addition, it's spending $7 million to promote the Stars virtual tipping currency. As with Twitch Bits, users can send these to creators. Facebook will be giving away Stars during certain live streams. Comments that users send with Stars will be more prominently displayed on streams. You'll be able to send virtual gifts to creators too. Stars will be available in more markets, and you can check on a creator support site whether your Page is eligible. Soon, Facebook will expand Stars beyond live streams by testing them in on-demand videos. Meanwhile, Facebook has updated the minimum eligibility criteria for gaming creators to become partners and unlock more features and monetization options.
Sponsored Links Joaquin Corbalan via Getty Images Google will not run any election-related ads after polls for the US presidential election close on November 3rd, according to Axios. In an email obtained by the publication, the search giant warns advertisers they won’t be able to run ads “referencing candidates, the election or its outcome, given that an unprecedented amount of votes will be counted after election day this year." In the same email, Google says it will likewise ban ads that target people using election-related terms, including the names of specific candidates. Axios reports the policy applies to all of the platforms where the company runs advertisements, including YouTube. We’ve reached out to Google for comment, and we’ll update this article with the company’s response. If the email is accurate, it would follow a similar announcement from Facebook. The company recently clarified its stance on election day ads, saying it would not accept new ones in the week leading up to November 3rd. It also stated it plans to reject ads from political campaigns that declare victory before official results are available. In this article: Google, election, ads, internet, Facebook, trump, Biden, advertising, Political ads, news, gear All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. Comments 109 Shares Share Tweet Share
Sponsored Links Anatoliy Sizov via Getty Images TikTok is introducing a new policy that cracks down on ads that “promote a harmful or negative body image.” The app’s new rules ban companies from advertising fasting apps and weight loss supplements. Advertisers also have to adhere to new, tougher restrictions on weight loss ads that they can continue to run on the platform. For instance, ads prompting weight management products won’t be able to target users under the age of 18. TikTok is also partnering with the National Eating Disorders Association (NEDA) to connect its users to resources offered by the organization directly within the app. One aspect of the partnership will see TikTok redirect people to the NEDA hotline when they search for topics and hashtags flagged by the non-profit. “As a society, weight stigma and body shaming pose both individual and cultural challenges, and we know that the internet, if left unchecked, has the risk of exacerbating such issues,” the company said. “That's why we're focused on working to safeguard our community from harmful content and behavior while supporting an inclusive — and body-positive — environment.” While a step in the right direction, ads promoting unhealthy dieting are only part of TikTok’s body image problem. There’s also the issue of TikTok users who post that content. The app’s community guidelines ban videos that “promote eating habits that are likely to cause health issues,” but you can still find countless proana videos on the platform despite those rules. Then there’s the opaque algorithm that powers TikTok’s For You feed. Earlier this year, BuzzFeed News detailed how the app exposes people to content that glorifies unhealthy eating and weight loss habits through its home page. TikTok points out people can long-press on a video to stop similar content from showing up on their For You feed, but that doesn't solve the problem of that those types of videos showing up in the first place. In this article: body image, TikTok, ads, Social media, body positivity, social networking, Bytedance, advertising, news, gear All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. Comments 83 Shares Share Tweet Share