Tuesday, May 17, 2022

Evil Dead: The Game Cover Story – Raising Hell

Saber Interactive and Boss Team Games are targeting the asymmetrical horror genre for a battle between demons and survivors, but it’s quite different than other creature feature forays on the market. In Evil Dead: The Game, don’t expect to find the human heroes cowering in corners or attempting to flee – this 4v1 fear festival takes the fight directly to the forces of evil, hacking enemies in half and blowing them to pieces. In 1981, Sam Raimi’s The Evil Dead made a grisly splash onto the horror scene, featuring what’s become an almost formulaic setup: Five unfortunate friends head out to a cabin in the woods for a good time, and then, spoiler alert, good times are not had. The idyllic journey into the country turns into a bloody massacre, spurred on by an ancient evil book known as the Necronomicon. I remember I first saw the movie in a time when villains like Freddy Krueger, Jason Voorhees, and Michael Myers fought for dominance over our grade-school nightmares. The film offered the terrifying simplicity of facing your friends after they become possessed undead. It gloried in the sheer, unflinching willingness to lean into the intimate, grim goriness of it all, and the experience left a strong impression. Interestingly enough, it’s possible that The Evil Dead wouldn’t have had the chance to thrive without horror maestro Stephen King’s praise. After seeing it out of competition at the 1982 Cannes Film Festival, King wrote a rave review, leading to New Line Cinema picking the film up for distribution. The movie has gone down as a cult classic and had plenty of influence within the horrorsphere. But Bruce Campell’s portrayal of character Ash Williams has undeniably become the campy, comical face of the otherwise incredibly macabre franchise, infusing the gruesome themes and blood splatters with a hefty dose of comedic quips and one-liners. Multiple films followed the original, including Evil Dead 2 and the completely off-the-wall Army of Darkness, where Ash travels back to medieval times to fight the titular demonic forces. In more modern times, the series has had both a soft reboot and a TV series, with yet another film, Evil Dead Rise, scheduled to hit this year. And then, of course, there’s Saber Interactive’s upcoming game. Read more...
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    TikTok bans ads for fasting weight and apps loss supplements

    Sponsored Links Anatoliy Sizov via Getty Images TikTok is introducing a new policy that cracks down on ads that “promote a harmful or negative body image.” The app’s new rules ban companies from advertising fasting apps and weight loss supplements. Advertisers also have to adhere to new, tougher restrictions on weight loss ads that they can continue to run on the platform. For instance, ads prompting weight management products won’t be able to target users under the age of 18. TikTok is also partnering with the National Eating Disorders Association (NEDA) to connect its users to resources offered by the organization directly within the app. One aspect of the partnership will see TikTok redirect people to the NEDA hotline when they search for topics and hashtags flagged by the non-profit. “As a society, weight stigma and body shaming pose both individual and cultural challenges, and we know that the internet, if left unchecked, has the risk of exacerbating such issues,” the company said. “That's why we're focused on working to safeguard our community from harmful content and behavior while supporting an inclusive — and body-positive — environment.” While a step in the right direction, ads promoting unhealthy dieting are only part of TikTok’s body image problem. There’s also the issue of TikTok users who post that content. The app’s community guidelines ban videos that “promote eating habits that are likely to cause health issues,” but you can still find countless proana videos on the platform despite those rules. Then there’s the opaque algorithm that powers TikTok’s For You feed. Earlier this year, BuzzFeed News detailed how the app exposes people to content that glorifies unhealthy eating and weight loss habits through its home page. TikTok points out people can long-press on a video to stop similar content from showing up on their For You feed, but that doesn't solve the problem of that those types of videos showing up in the first place. In this article: body image, TikTok, ads, Social media, body positivity, social networking, Bytedance, advertising, news, gear All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. Comments 83 Shares Share Tweet Share

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